Every day I love to start my mornings by
take a nice shower, preparing a warm cup
of coffee, and reading about the AI
news. What I do is I go to Nitu AI and I
read about 10 minutes of the best AI
news. After reading for so many hours in
a week, I always have good stuff to talk
about. And that's why I have my personal
newsletter here. The thing is this whole
newsletter of mine, everything that you
see here plus all its additions is
written automatically by a system that I
created. This system will do the
research for me, will proofread it, will
doublech checkck that everything that I
am claiming here is true. And at the end
of the day, I the human behind the
system will just proofread it, double
check, change whatever I want to change
and that newsletter issue will be
uploaded to my website as you can see
here. plus an email will be sent to my
newsletter subscribers. This is a system
that every single business owner who is
serious about building the audience
should have and I am going to be showing
you today exactly how I built it. My
name is Marcus Lima. I am the founder of
Canaii Do It and I help founders and
heads of marketing to go from
inconsistent content, content that you
know you should be publishing but you
don't have time or enough capacity to do
all at once to creating a system that
will carry over your voice, your brand's
colors and will publish consistently
high quality content. If you like this
kind of subject, leave your like and let
me show you step by step how this was
done. So everything starts with an idea.
After reading this week's news,
something that caught my attention is
the fact that chat GPT ads will expand
across Europe as you can see here. So
this means a huge opportunity for people
who is working with ads because now they
can advertise for the European block
using chat ch. Okay. So what I do is I
read everything about it. I think it's
worth sharing with my audience. All that
I need to do to start with is grab the
link of this news here. And then I'm
going to go to a clone
project that I created. And in here, all
that I need to do is either give an idea
or copy a link or even something very
abstract of what I want to talk about
and Claude will start doing its thing.
So this project was set up to have a
full research done for me to have fact
checked done for me images created for
me as you are going to see now. So
everything that I need to do here is
tell it this is going to be the next
edition and then I will just copy
the link to the article and press enter.
Now as you can see I using cloud pro
which is the cheapest plan that they
offer. So to this kind of work I kind of
need to monitor a little bit my
windows usage here. As you can see so
far I have used 6% of my 5 hours
allocated code. So let's see how much it
will consume from this code. So what's
going
happening here right now is I gave the
topic but the system is not just using
this link to do a research. First, it's
searching the web to make sure that this
information is correct. So, it's not
relying only on one link, but it's
searching the web and seeing if other
websites, credible websites, also spoke
about it. This again is one of the rules
that I put on the system to make sure
that whatever I am writing about is
credible and is backed up by more than
one source. Now, what you can see here
is that Cloud gave me a brief overview
of what the news are. It confirms that
it's solid news. So, we can move ahead.
And now, I'm going to be answering some
questions that I set up on this system
to make sure that every shoe goes out
with my personality to make sure that
there is a human element to the content
that we are outputting. For example, the
first question is what is the angle or
goal for this issue. Then we have here
the options the emotional bond risk.
People talk to chatp like a confident
confident unlike a search bar or a feed
ads is slotted into that kind of
exchange are a different more persuasive
thing than a bannon a banner ad. I
totally agree with that. Okay. And the
other options that we have is a
straightforward business story and the
opt out illusion. I want to go with the
first option. Who is the audience for
this issue? In my case, I work with two
people mainly business owners and head
of marketing. But I also have what I
call the AI curious which is people who
is at the top of the funnel. they don't
know that what they want yet for their
business or maybe they don't even have a
business yet but they are curious about
AI. So these are the two people that I
consider to be my audience. And the
second question is who is the the issue
for in this case who am I writing to?
Okay. And because I'm talking about ads
in chat, I am talking mainly to business
owners here to people who want to do
marketing in that chat tool. But I also
want those AI curious people to know
that from now on they will be seeing ads
on the conversations with chat. So I
would say it's both and any personal
story of yours to weave in that's very
important question that I choose that I
write about where I have a personal
story to tell about that and that really
makes that content way more relatable
because first people love your stories
and second once you have gone through
something the chances of someone else
having gone through that is also very
very high. Okay, in this case I don't
have a personal story for this news
newsletter issue. So I will just say no
and Claude will keep researching. Then
we have here another two questions.
What is the goal of this issue? What
opinion this newsletter issue should
take?
What CL recommends here is this deserves
real scrutinate not panicking. Then we
have this is a serious overreach that
needs push back. And we have the option
of presenting both sides neutrally.
That's what I want to choose. And what
should the reader think, feel, or do
after reading? This is something that I
always find very important in every
content that you put out. You need to
tell the reader, okay, why was it worth
spending some time, some time of day
life reading your content? What can they
do about what they just read or what can
they reflect on? Okay, so the options we
have here is
notes when a chatbot suggesting
suggestion might be an ad. Reflect on
how much trust we place in AI chat.
think about the own product and business
exposure. So if you are a business owner
in my case I will say
as you can see here Claude has written
the whole newsletter exactly as I set up
the system to do. So first we have a
linkading blur because not only will I
publish it this newsletter through an
email marketing provider, I also publish
it through linkadine as well. Then I
have the hashtags. I have the images
that I'm going to be showing you the
quality of the images. I have a too long
didn't read section. And then I have my
newsletter in five different sections.
Six as you can see here. Then I have my
sign off and the sources which is very
important for the credibility of your
work. Once you are okay, once I am okay
in this case with the newsletter issue,
all that I will do is just tell it that
I'm happy. All good and ask it to
generate the images with the image
generation part. I have set up the
system in a way that once the whole
newsletter has been written as you can
see here. Now cloud will come up with
the image prompts and it will send those
prompts to the open AI API. Okay. So as
you can see currently I have $5.91
of credits here. So we need to generate
if I'm not mistaken six images for this
newsletter issue. Let's see how much it
will cost. So pay attention to this. 500
sorry $5.91
is what I have now. Let's see how much I
will pay to generate the six images for
this newsletter issue. If you would like
to have a system like that created for
your business customtailored to your
needs, to your voice, to your brand.
Have a look at the description below in
this video and book a call with me and
my team and we are going to tell you
exactly what kind of system will work in
your case. However, in many cases you
don't want to have a team like mine to
build this for you and you can also
build it by yourself. Okay, in this case
I'm sharing with you two documents that
will make this output way better.
The first document is an eight. It's an
anti- AI writing skill that they were
going to feed to clo to claw chat and it
will learn how to write in a more
humanlike way. And the second skill is a
skill also enhancing
how human your output will be. This one
was developed by Sabrina Ramanov. I'm
not sure if I said her name correctly.
Uh really like the stuff that she's
putting out there. So if you want to do
it yourself, make sure that you go to my
newsletter as I'm showing here. Okay,
Boundless Automation. And all that you
are going to do is just put your name
and your email address and you're going
to receive an and you are going to
receive an welcome email and in that
email you're going to have a section
called resource. Just click on that link
and you are going to be sent to where
all the resources that I provide right
cloud finish creating the images. As you
can see here, it not only create the
images but it also verify then that they
have been created according to the rules
that I specified and those rules will be
according to my own branding preferences
and things like that and it also creates
a word document which is something that
I consider to be important. So the first
thing I will do is I'm going to go to
the folder. You're going to see the word
document it created. And I like to have
a word document because anything that I
don't like in here, I can still change
on the word document before it upload to
my website. So I like to have it. And
now the images. Before I show you the
images first, you can see that it
created six images. So, let's go back to
the OpenAI website and see how much
credits did that use. As you can see
here, we had $5.91.
Let's update the page and see. As you
can see, to generate all those images,
we spend less than 10 cents, which is
fabulous. Awesome. Now, what I want you
to have in mind is this is my main
website, the website for canai do it.
Pay attention to the colors. I chose
these colors because I want it to be
different from the standard AI look,
which is neon colors,
uh, dark colors. I actually want
something a little bit easier on the
eye. So, as you can see, this is my
branding colors. This is my personal
newsletter which I also made uh to be in
line with my website. Okay. And now what
you are going to see is that the image
is created. First of all they are on
point when it comes to the subject. So
basically the topic is that chach will
have ads now. And what we do with chat
we speak to it. So as you can see a
conversation that before was clean and
now has ads and price tags and the most
important part it's that is exactly like
my branding colors. So everything here
will be in alignment with my website.
All right. So this is the first part.
What I do now is I read the document,
the word document, and I see
if I'm in agreement with it. And once I
in agreement with it, what I want to do
is I want it to be published
automatically to my newsletter website.
So, it should be shown here as one of my
newsletter issues. And I also want it to
generate the stylized email for me to
send to my newsletter subscribers. Now
that I read through the newsletter issue
and I'm happy with it, the part B of
this project will start which is to
upload to the website and create the
email. So for that I have created a
script here where all that I need to do
is just run it. And the first thing that
the script will do is ask me where the
the newsletter and its image is located.
So I will go to that folder where I put
all my things and that's why I said that
the word document is important because
any changes that I made here on the word
document will be carried fine to the
addition that will be published on the
website. So I just copy this path here
and then I go back and I paste it here
and give it a enter. And now I will be
asked when I want my newsletter to be
published. Which date? I usually like it
to be published once a week. Usually on
a Wednesday. So what I will do is I'm
going to have a look when was the last
time I publish and it was on the 26th of
August. So all that I will do is
the 3rd of September
2026
and press enter. And now what will
happen here is the script will run. That
is a very important step that I baked
into this system which is the ability to
compress the images. As you can see,
every single edition has around five to
six images. And if you just dump these
images on your web server, it will start
getting very very heavy quickly. As you
can see here, the images by themselves I
think they are like this one here for
example is 1.24 mgabytes. It's too
heavy. And the more you add post to your
website, the heavier it will be. So what
I did here was in my system I created
that will compress these images. So as
you can see no image is allowed to go
above 80 KB. Okay, so all of them have
had the target met. Now I will just have
a look here and see if the structure is
right. And now I will click on approve
website publication. As you can see
here, it says that the thing was
approved. So if I go back to the
website, as you can see, we can't see it
yet, but if if I update it, as you can
see, the new addition will be here. And
what happened as well is a new file a
output with the email will be created.
So all that I did was I open this this
uh file I copy its content and now I go
to my new marketing provider which in
this case is kit. I already have a
template that I created here with all my
brand colors and styles. So I will click
on it. And now all that I will do is
make sure that I use a HTML block.
Do this.
And that's it. That's all I needed to
do. As you can see, if the user wants to
read it on the browser, which is the
preferable experience, all that they
need to do is just click here and I will
land on this edition of my newsletter,
the one that I just published here. And
as you can see as well, the email have
been written exactly with my brand
colors and exactly in the way that I
want it to be written. If you got to
this point of the video and you are a
founder or a head of marketing, I would
love to hear what you think of this
system. Again, if you'd like to work
with me or my team, have a look at the
description of this video and book a
consultation. And if you are a
do-ityourself type of person, don't
forget to grab the two documents that I
will be providing also in the
description of this link so that you can
make sure that your AI generated content
will be as human as possible. Regardless
of your approach, thank you so much for
having watched the video. See you next
time.